.png)
ABOUT THE PROJECT
NOVÊA is a luxury beauty and fragrance concept inspired by nature and refined through modern design. Its identity combines elegant typography, botanical gold detailing and a rich palette of black, cream and brushed gold to create a distinctive visual language.
From fragrance and skincare to packaging and digital applications, each element shares the same design direction, bringing the collection together under one cohesive identity.
BRAND& LOGO
IDENTITY
PACKAGING DESIGN
ART&VISUAL DIRECTION
PRODUCT DESIGN
-
Logo Development
-
Visual Identity System
-
Colour & Typography
-
Skincare Packaging
-
Fragrance Packaging
-
Labels & Finishes
-
Creative Concept
-
Product Design
-
Brand Direction
-
Product Concept
-
Materials & Finishes
-
Visual Development
From initial concept to final presentation, NOVÊA was developed as a complete luxury beauty and fragrance experience.
Nature, refined.
BRAND IDENTITY
NOVÊA's identity centres on the contrast between natural forms and structured design. Delicate botanical illustrations, elegant typography and a restrained palette of black, cream and brushed gold establish a visual language carried throughout the collection.
BOTANICAL FORM · TYPOGRAPHY · COLOR
NOVÊA's visual identity combines matte black, warm cream and brushed gold, creating contrast between its natural inspiration and contemporary design. Elegant serif typography gives the brand its character, while clean supporting type keeps the packaging and digital applications consistent.
NOVÊA PACKAGING
The NOVÊA packaging collection brings together contrasting finishes of matte black, warm cream and brushed gold. Botanical detailing connects the skincare and fragrance ranges, while refined typography and carefully selected materials establish a consistent visual identity across every product.
Where Nature Meets Elegance.
VISUAL DIRECTION
NOVÊA's visual direction explores the contrast between natural forms and refined materials. Matte black and warm cream create the foundation, while brushed gold introduces warmth and definition.
The cascading willow leaves bring the identity together, extending across the packaging and into the smallest details. From embossed leaves to engraved metallic finishes, each element creates a consistent visual identity across skincare and fragrance.
Signature detail
natural inspiration
DIGITAL APPLICATION
Bringing NOVÊA to the screen.
NOVÊA's digital design carries the brand's visual identity from packaging to web. Warm cream, matte black and brushed gold create a consistent look, while elegant typography and product photography keep the focus on the collection.
The website brings together skincare and fragrance through clean layouts, natural textures and carefully placed details, creating a seamless connection between the physical products and their digital presentation
WEB DESIGN
ART DIRECTION
DIGITAL DESIGN
_edited.jpg)
_edited.jpg)
BRAND IMPACT
One identity. Every detail considered.
NOVÊA was designed as more than a collection of individual elements. From packaging and typography to imagery and digital design, each touchpoint shares the same visual language — creating an identity that feels consistent, refined and unmistakably connected.
Together, these elements form a complete visual identity: NOVÊA.