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Design Beyond
the Expected.
SAMANTHA WALTON
EDITORIAL DESIGNER | WRITER | ARTIST | CREATIVE DIRECTOR
Founder of VAEL Design Studio.
Bringing ideas to life through editorial design, visual storytelling and original art. From publications and brand identities to digital experiences, my work brings together creativity, purpose and a strong eye for detail.
As the founder of VAEL Design Studio, I explore the connection between art, design and storytelling, creating work that communicates, connects and leaves a lasting impression.
SELECTED WORK
Projects that tell
a bigger story
A collection of editorial, artistic, brand and digital projects exploring culture, identity and the details that shape how we see the world.
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EDITORIAL · PUBLICATION DESIGN
BRAND IDENTITY · PACKAGING
EXHIBITION · PRINT EDITORIAL
DIGITAL · CONTENT VISUAL DESIGN

THE DESIGNER
Where ideas take form
And stories find their voice.
My work brings together editorial storytelling, visual identity, digital design and fine art. I develop creative concepts from their earliest stages through to finished publications, brand identities and original artistic pieces.
Whether through writing, design or art, I explore different ways of bringing ideas to life, creating work that connects with people and leaves a lasting impression.
BEHIND THE WORK

DESIGN






EDITORIAL
CREATIVE LEADERSHIP
WEB DESIGN
From concept to completion, creating distinctive visual identities and designs that communicate with clarity and character.
Bringing stories to life through writing, editing and publication design, where words and visuals work together.
Leading creative projects, connecting people and ideas, and bringing a shared vision to life.
Designing visually engaging websites using Wix and WordPress, combining brand identity with clear, accessible layouts.
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