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ABOUT THE PROJECT
INSPIRED
BY THE NORTH
RAVN is a Nordic-inspired tea brand shaped by the dramatic landscapes, natural textures and untamed character of the North. From packaging to digital applications, every element works together to create a distinctive brand experience that captures the character of the North through contemporary design.
BRAND & LOGO IDENTITY
PACKAGING DESIGN
ART & VISUAL DIRECTION
PRODUCT DESIGN
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Logo Development
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Visual Identity System
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Colour & Typography
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Brand Guidelines
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Tea Packaging
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Label Design
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Materials & Finishes
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Product Presentation
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Creative Concept
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Product Imagery
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Visual Storytelling
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Digital & Print Assets
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Tea Collection Concept
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Packaging Development
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Materials & Finishes
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Visual Presentation
From initial concept to final presentation, RAV̈N was developed as a complete Nordic-inspired tea brand experience.
THE IDENTITY
A DISTINCTIVE MARK
The raven inspired the design of the RAVN emblem, bringing strength and a sense of mystery to the brand. Its simple design, elegant lines and warm gold finish create a recognizable identity across packaging, print and digital applications.
THE PACKAGING
A REFINED PRESENTATION
RAVN's packaging was designed to show the brand's character: strong, elegant and inspired by nature. Matte black finishes, warm gold detailing and the signature raven emblem bring the collection together.
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From the tea tin to the resealable pouch, each element carries the same distinctive design, creating a recognizable brand across the entire collection.
A TASTE OF
THE NORTH
THE EXPERIENCE
RAVN's visual direction brings together the raw beauty of Nordic landscapes and the quiet moments of tea.
Natural textures, rich contrasts and warm golden details create a distinctive look and feel that runs through the entire collection, from the ingredients to the final cup.
